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Social Media Marketing Agency
- Organic Social Media Management
- Social Media Advertising
- Community Management
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Social Media Marketing Services
Social Media Strategy
Whether you are looking to launch your digital presence or increase engagement on existing digital channels, our experts can help.
Guided by competitive and industry research, social media audits and best practices, our experts will create a detailed strategy in service of your unique goals.
Find the most lucrative channels to invest in, from crowd-favorites such as Facebook, Instagram and Twitter, to the emerging blockchain platforms and online communities.
Social Media Management
Apply strategic insights and best practices to increase your social media performance. Our experts will create, report on and continuously optimize your organic social media content.
We will plan your monthly social media calendars and manage your publishing schedules across channels, from Facebook and Instagram to TikTok and niche, community-building platforms.
Social Media Advertising
Increase following, engagement, and conversions while reducing your ad spend with strategic social media advertising services.
We will plan, create, run and continuously optimize your social media ads across channels.
Influencer Marketing
Grow your visibility and brand equity. Influencer endorsements are powerful drivers of brand awareness and recognition.
Work with our social media specialists to implement an influencer marketing strategy, as well as build and nurture influencer relationships.
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Transform Your Social Strategy With Digital Silk
Our Clients
Reliable Social Media Marketing Agency
We craft remarkable logos to help businesses across industries be easily recognized.
Our Approach
Social Media Marketing Process
Our years of experience has shaped our processes. Here’s how we deliver social media projects that drive measurable results.
Planning
Defining Your Audience
We define your audiences by creating user personas. We gather information about user behavior, target demographics, and your target audience’s goals and challenges, then use these insights to map out your social media strategy.
Creating Content
Tracking Analytics
To help you remain consistent moving forward, we will provide you with a brand book and a style guide outlining all your brand elements and their proper application.
Consult With Our Brand Identity Experts
Our Recommendations
Social Media Marketing Best Practices
Here are some of the tried and tested social media marketing best practices our experts utilize.
Utilize The Right Platforms
Defining Your Audience
We define your audiences by creating user personas. We gather information about user behavior, target demographics, and your target audience’s goals and challenges, then use these insights to map out your social media strategy.
Partner With Niche Influencers
In 2019, 80% of customers purchased a product by clicking on a sponsored post that an influencer recommended.
Partnering with an influencer who is within your niche allows you to increase your brand awareness and nurture your prospects into leads.
Your customers see niche influencers as a trusted voice who can influence their purchasing decisions.
Social Media Marketing FAQs
01 How often should I post on my social media channels?
Posting too often can be overwhelming for your followers, while posting too little can make it difficult to maintain a consistent presence.
So, what is the sweet spot?
A recent industry report found that posting 1-2 times a day can help you stay visible without bombarding your followers with too much information at once.
However, your social media presence ultimately depends on your target audience.
At Digital Silk, we’ll conduct research into your industry, audience and user behavior, and craft a custom social media strategy for your brand.
02 Which social media platforms should I utilize?
Deciding which social media platform to use for your business can be a difficult task – which is where we come in!
Ask yourself these questions to help you narrow down the field:
What demographics are you trying to reach? Different social media platforms have different user bases, so it’s important to select one that aligns with your target audience.
What kind of content are you looking to share? If you’re planning on sharing mostly visual content, then platforms like Instagram and Pinterest may be a good fit. If you’re looking to share mostly written content, then Facebook and Twitter may be better options.
Our social media experts will help you identify which social media platforms are best for your business, based on your target market’s online behavior.
Drop us a note and request a quote!
03 How much do social media marketing services cost?
Organic social media marketing services can cost a minimum of $2,500 to as much as $12,000 or more per month.
The cost of social media marketing services depends on several factors, including your goals, posting frequency and creatives.
Contact our experts to request a free custom quote!
04 How long will it take until I see significant results from your social media marketing efforts?
Your social media results will depend on different factors such as:
Are you investing in organic or paid?
What is the current stage of your social media marketing? Did you just launch your marketing campaigns?
What is the current state of your social media audiences? How big is your following? How engaged are your followers?
What is your current cost-per-lead rate for paid efforts?
New channels, as well as channels with disengaged audiences, may require more than three months to produce notable results, while existing channels may show results two months after hiring professional services.
Social media marketing requires continuous optimization as algorithms and user behavior evolve.
But don’t worry, as we will keep a close eye on your ads and campaigns and adjust as needed, to ensure you are achieving significant and measurable results.
Get a free estimate of your website project!