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Boost Your Lifetime Value With Expert Email Marketing
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What Is Email Marketing?
When it comes to generating and converting leads, there isn’t a more powerful digital marketing tactic than email marketing.
Studies show that despite the growth and prominence of mobile messengers and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference extends across genders and age groups.
The widespread usage and increasing global relevance of email make email marketing more critical than ever before.
What is email marketing? Email marketing is a digital marketing strategy used by thousands of businesses worldwide to create brand recognition, drive sales and build client relationships.
Email marketing companies leverage different email service providers (ESPs) to send out automated, personalized marketing emails that contain brand promotions and announcements. Anything from weekly email newsletters and promo alerts to customer survey forms and event invitations can be considered a form of email marketing.
Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?
Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.
Do You Know Your Email Marketing Potential?
Get a free audit of your email marketing strategy from one of our specialists.
Build your marketable audience
A direct line of communication with your customers and prospects can be your business’s most valuable asset. Our expertly-curated email & SMS strategy starts here.
At SmartSites, we use a holistic approach to Email & SMS Marketing that covers every key touchpoint on your site along the customer journey. We focus on quantity & quality. We implement data-driven tactics to not only grow your opt-in customer list, but also segment it for optimal results.
Expand & sustain brand awareness
We take your users on a journey, filled with trust builders, feature highlights, and other relevant messaging. Your users become more engaged, more brand loyal, and more inclined to purchase your products/services again and again.
SmartSites will increase your reach using email, SMS, Messenger and more. Consistency is key. We send the right message at the right time to the right audience.
Klaviyo Experts
MailChimp Experts
Exceed your goals with messaging that converts
Turn prospects to customers. Customers to frequent purchasers. It’s not just about opens & clicks. We focus on your business’s goals, be it lead generation, ecommerce sales, generating reviews, or user engagement.
Our process is tested & proven. We maximize value by using marketing automation, behavioral targeting, and personalized messaging.
Why Email Marketing Is Important
Many marketers wonder why email marketing is important when social media platforms are so widely available and social media visitors have grown exponentially over time. But here’s the thing: People still go to their emails to find special deals from the brands they are interested in. In fact, 44 percent of users check their emails for brand promotions, whereas only four percent go to social media platforms for ad campaign details.
That is just the tip of the iceberg. With the plethora of opportunities that web email marketing offers, you are closer to driving more conversions for your business.
Not yet convinced about why email marketing is important for brand growth? Here are more reasons investing in an email marketing campaign service is essential:
Build Customer Loyalty
Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.
Expand Your Business Reach
Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account. Experienced email marketing specialists can help you reach your target audiences on any device while staying non-invasive and compliant with the CAN-SPAM Act.
Connect With Different Audiences
Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and codes, personalized messages and data-driven campaigns based on criteria such as birthdays, regions and customer lifetime value (CLV). Instead of putting your effort into one campaign, you’re able to reach out to different audience segments with a personal touch.
Save Time and Effort
Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed. Targeted email marketing allow you to communicate and engage with your ideal market segments (whether it’s a few hundred or a hundred thousand) in a matter of minutes. If you don’t have the time to learn the ropes of email campaign optimization, the best email marketing companies can assist you.
Test Email Campaigns and Drive Strong Results
Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. You can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.
Track Your Analytics
Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns. The most often reported engagement metrics are open rates, click rates and click-through rates (CTRs), bounces and conversions. Depending on your marketing goals, an experienced email marketing specialist can decode the numbers and translate them to valuable applications to better reach your audiences.
Our Results
$176M
Overall Attributed Email Revenue
$1.5M
85X
94%
55%
What’s Included
In-Depth Email Marketing Strategy Review
Opt-In Performance Improvement
Email Campaign Performance Enhancement
Revenue-Generating Flow Review
Expert Feedback on Analytics
Technical Email Suggestions
Revenue Improvement Report (Select audits)
